Clinical leadership
National Strategic Director and Senior Clinical Director at Nova IVF Fertility.
Trust -> Expertise -> Empathy -> Action
Fertility care that is honest, science-led, and deeply personal.
Dr. Mona Shroff is a Senior IVF Consultant and Reproductive Medicine Specialist at Nova IVF Fertility, Surat. She brings 25+ years of clinical experience and 23+ years dedicated exclusively to IVF and reproductive medicine, helping couples navigate infertility with clarity, evidence-based planning, and compassionate support.
Advanced IVF and ICSI care for complex, repeat-failure, and donor-supported journeys
Self-cycle first counselling with transparent, ethical decision-making
Online consultations and second opinions for Indian and international patients
National leadership in IVF quality standardisation, training, and clinical governance
Selected weekday appointments available. International consults available by prior booking.
23+ years
Dedicated exclusively to IVF and reproductive medicine.
International protocols
Nova IVF is recognised for protocol-driven, ethical fertility care with a self-cycle-first approach.
Second-opinion expertise
Detailed case reviews for recurrent implantation failure, repeated IVF failures, and difficult journeys.
Compassion with precision
Clear counselling, emotional safety, transparent pricing, and evidence-based recommendations.
About Dr. Mona Shroff
Experience that builds confidence. Care that protects dignity.
Dr. Mona Shroff is an MBBS, MD (Obstetrics & Gynaecology), ex-Professor at SMIMER Medical College, Surat, and a nationally respected reproductive medicine leader. She has trained hundreds of doctors across India, authored the book Conceiving Virtue, published in national and international journals, and worked with global fertility organisations including IVI, Spain.
- Advanced IVF and ICSI strategy with a strong focus on evidence-based protocol design
- Special expertise in recurrent implantation failure, repeated IVF failure, donor programs, endometriosis, PCOS, and age-related infertility
- Deep involvement in IVF centre strategy, quality systems, clinician training, and national mentorship
Why Choose Us
Why couples trust Nova IVF Fertility with Dr. Mona Shroff
At Nova IVF Fertility, self-cycle has always been the encouraged choice. Patients are supported by fertility specialists, trained embryologists, counsellors, and fertility-trained nurses through every step of treatment.
International protocol-driven care
India's first fertility provider to standardise international protocols while keeping care transparent, ethical, and patient-centric.
Self-cycle first philosophy
Dr. Mona's counselling prioritises the patient's own best chance, using donor pathways only when clinically justified and clearly explained.
Clear, honest guidance
No jargon, no rushed decisions. Patients receive realistic expectations, transparent next steps, and emotional safety during difficult choices.
Expert multidisciplinary support
Fertility specialists, embryologists, counsellors, and fertility nurses work together so treatment decisions stay coordinated and consistent.
Complex case optimisation
Particular strength in repeated IVF failure, recurrent implantation failure, endometriosis-associated infertility, and advanced-age fertility care.
In-clinic and global access
Patients in India and abroad can seek online consults, second opinions, and structured treatment planning before taking the next step.
Fertility Services
Relevant fertility services, structured around real patient needs
Each service is explained in patient-friendly language, with direct appointment pathways and a clearer connection between symptoms, goals, and treatment choices.
Assessment
Infertility assessment
Comprehensive evaluation of history, ovarian reserve, semen factors, reproductive goals, and the right starting point for treatment.
Treatment
In-vitro fertilisation (IVF)
Individualised IVF planning and cycle management with careful protocol selection and a self-cycle-first lens.
Advanced ART
ICSI treatment
Precision fertilisation support for male-factor infertility, previous fertilisation failure, and selected advanced cases.
Surgical support
Fertility-enhancing surgeries
Integrated planning for procedures that improve uterine, ovarian, or tubal conditions impacting pregnancy outcomes.
Genetics
Genetic testing (PGT)
When clinically relevant, genetic testing can support embryo selection and reduce risk in carefully chosen cases.
Preservation
Egg, sperm, and embryo freezing
Planned preservation for fertility timing, medical indications, or future family building options.
Special care
Onco-fertility preservation
Urgent fertility preservation support for cancer patients who need treatment planning without losing reproductive options.
Second opinion
IVF failure case review
Detailed review of previous cycles, embryo quality, lab parameters, and stimulation strategy with actionable next steps.
Professional mentorship
Training, strategy, and governance
For clinics and professionals seeking leadership mentoring, quality optimisation, and stronger IVF systems.
Consultation Pathways
Three clear ways to work with Dr. Mona
In-clinic IVF and fertility consultation
Comprehensive fertility evaluation, treatment planning, and IVF or ICSI cycle management for couples at every stage of their journey.
Online fertility consultation
20 to 30 minute audio or video consultation, excluding history-taking and registration time, for Indian and international patients needing guidance or review.
Second opinion and case review
45 to 60 minute deeper review of previous IVF files, embryo quality, protocols, and lab factors, followed by a written recommendation summary.
Special Interest Areas
Focused expertise for emotionally and clinically complex cases
When previous cycles have not worked
Dr. Mona reviews stimulation, lab, embryo, implantation, and timing factors to build a stronger and more realistic next attempt.
When fertility is influenced by multiple variables
Plans are adapted for hormonal, inflammatory, and ovarian reserve realities rather than using one-size-fits-all treatment pathways.
When timelines or biology need a broader strategy
Supportive counselling helps patients understand self, donor, and preservation options with dignity, ethics, and clear clinical logic.
Education Videos
Patient education to reduce fear and improve decision-making
A curated library of Dr. Mona's clinic reels, long-form interviews, and short explainers — guiding patients through IVF, ICSI, PCOS, and post-failure recovery with clarity.
Testimonials
Feedback that reflects trust, clarity, and comfort
Patient feedback around Dr. Mona often highlights calm counselling, clear explanations, and a supportive team environment during stressful fertility decisions.
"After meeting Mona ma'am I felt comfortable and confident."
Sneha Mahida
"Very nice experience with each staff member."
B Patel
"She explains each and every thing."
Jiten Patel
Gallery
A more credible visual story of the practice
The gallery has been reoriented around Dr. Mona, real clinic imagery, teaching, team leadership, and a warm fertility-care atmosphere.
Clinical teamwork and patient support
Compassion backed by experience
Teaching and clinical mentorship
Leadership in reproductive medicine
Start with the right consultation, not more confusion
Whether you are starting fertility treatment, looking for a second opinion after a failed cycle, or planning an international consult, the next step is a structured appointment.
Nova IVF Fertility, Surat
- +91 81471 38166
- +91 81475 76585
- [email protected]
- No. 2763/A, Ground and First Floor, Sangrampura, Majuragate, Surat, Gujarat 395002
- Online consults available for Indian and international patients by prior booking